Your website is your billboard to the world. For health and fitness companies, it’s usually the first place potential clients land when they are looking for a gym, a trainer or some stylish new workout digs. That’s why you have to put effort into your digital storefront. Trust me — your entire company will be judged with one click.
However, unless a future customer knows your exact URL, they’ll likely find you through a Google search. The fitness industry has a lot of online noise, and it’s up to your creative thinking to stand out in the conversation. That’s why you need an SEO strategy.